Post-Show Insights

After two full days on the expo floor, our team connected with a wide range of EdTech vendors, from long-standing leaders to new innovators. While each showcased unique products and use cases, clear common themes surfaced throughout the conference.

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Top 3 Common Themes:

“We have so many different stakeholders and decisions makers to tailor our message to and struggle to reach them all effectively.”

“We hesitate to work with outside agencies because they don’t know the (long) education sales cycle, what the needs are, and how to break through in a competitive EdTech market. They don’t get us."

“We have a small internal marketing team but don’t always have to capacity to do all the things we want to do.”

The Good News

Need marketing? We’ve got you.

Here are some of the ways we help our Education and EdTech clients reach their goals.

    • Deep Understanding of the Education Landscape

    • Audience Segmentation & Journey Mapping

    • Strategic Positioning & Messaging

    • Go-to-Market Strategy

    • Educational Thought Leadership

    • Content Marketing for Awareness & Nurture

    • Full-Funnel Demand Generation

    • SEO, SEM & Paid Media

    • Account-Based Marketing (ABM)

    • Marketing Automation & CRM Integration

    • Education-Focused Branding

    • Campaign & Collateral Design

    • Multimedia Production

    • Educator-Focused Sales Collateral

    • Conference & Event Marketing

    • District-Level Advocacy Support

    • Campaign Analytics & Performance Tracking

    • Market Research & Competitive Analysis

    • Impact Measurement

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Don’t just take our word for it. Hear about how we solve problems for our clients.

  • “I chose to work with Clever Lucy because they know the market, they know the industry, specifically the ed tech space, and their creatives are just off the charts.”

    Jonell Sanchez, Former Chief Growth Officer, Territorium

  • “Your team did such beautiful work crafting the student journey in a fresh way when we worked together for sales documents and the proposal. It was a terrific experience.”

    Jennifer Hatton, Chief Business Development Officer, Follett

  • A woman with long wavy brown hair smiling, wearing a floral top, against a white background.

    "I just wanted to say - You guys are the sh*t! Thank you for your insane turnarounds."

    Katie Dombrowski, CEMD

  • A middle-aged man with salt and pepper hair and beard, wearing a light blue dress shirt and a patterned tie, standing with his arms crossed against a dark background.

    "In 90 days to re-brand a company and coordinate service providers in related roles and ramps to continue to grow... holy smokes. Amazing."

    Keith Look, Territorium

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